Dave Glick is a digital advertising strategist and Google Ads expert with over 8 years of experience managing high-performing campaigns across Search, Display, and YouTube. He specializes in the strategic use of keyword targeting, ad policy compliance, and understanding how Google interprets user intent and displays ads based on real-time search behavior.

Dave is frequently sought out by businesses and legal professionals for his ability to analyze and explain:

• How Google Ads delivers results based on match types and search queries
• The evolution of Google’s keyword matching (from strict match types to intent-driven targeting)
• Search result display logic and auction dynamics
• Competitive keyword bidding, including potential misuse of brand names and trademark terms

He has served as a PPC expert in legal contexts, including trademark infringement cases where competitors bid on branded keywords. His technical expertise is complemented by real-world experience running Google Ads campaigns for:

• Attorneys and law firms, including personal injury, family law, and criminal defense
• Pest control services, with a deep understanding of seasonal trends and local targeting
• HVAC companies, where emergency response, geo-targeting, and budget control are critical

Dave provides detailed ad account audits, forensic campaign analysis, expert reports, and plain-language explanations of complex ad mechanics for legal teams. He is available for consultation, depositions, and courtroom testimony.